The process of business model design is part of business strategy. Business model design and innovation refer to the way a firm (or a network of firms) defines its business logic at the strategic level. An operationally viable and feasible business model requires lateral alignment with the underlining business operations. World Record and Quality Certification Limited (QC) has its own business model for sustainable marketing growth and future of brand. Business model has designed in such a way so it’s operational levels which go through various business operations to get the goal. This refers to their process-level activities, capabilities, functions and infrastructure.